Beauty Meets Boutique
What is it like to manage your own boutique? “It’s like Christmas every day!” says Erin Ochsner. Erin co-owns Wanderlust Boutique with her friend and business partner Lindsey Brooks. The two opened the women’s clothing and apparel store in December inside Audra’s Day Spa and Salon at 18 2nd Ave Southeast, Suite 1. Unboxing items they’ve chosen for customers and hanging them on their handmade racks is a favorite, Christmas Day—like part of running their business. But these entrepreneurs have a first love before even fashion: math. Both studied finance at NSU and work in accounting at their full-time jobs. Lindsey says, “We know numbers, so it was a matter of what kind of business do we want to do with that.”
Wanderlust Boutique carries tops, Kancan jeans, shoes, and accessories, all of which cost between $10 and $45. They cater to curvy and petite frames by stocking sizes small through 3XL. Shoppers can expect to find more neutral colors versus bold prints, along with many options for basic layering pieces that can be dressed up or worn casual. Lindsey is also the creator of ModernMama Design Co. Her handcrafted earrings, bandannas, headbands, and bags are on the shelves at Wanderlust.
Erin and Lindsey intentionally opened their boutique inside a salon to give customers a more comfortable and private shopping experience. Lindsey says, “It’s not a big, busy store and there aren’t sales people following you around. Women can come here to get their hair done at Audra’s, get a new outfit at the boutique, and just really relax and feel pampered.” // — Jenny Roth
Wanderlust Boutique is open during Audraís regular daytime appointments, as well as Monday, Wednesday, and Friday from 5:00-7:00 PM, Saturdays 10:00 AM-5:00 PM, and Sundays 1:00-4:00 PM. Or, shop online at www.wanderlustboutiquellc.com.