Adorable and Affordable

Adorable and Affordable


ABERDEEN, S.D. –Thanks to a new children’s boutique, busy Aberdeen parents are shopping online and having their kids’ clothes delivered right to their doorsteps.

Boss Baby Boutique is an e-commerce store featuring infant, toddler, kid, and tween-sized clothing. Their merchandise can be purchased at Owner Kelsea Schwab mails items all over the country and delivers them in person in Aberdeen. She says the business started out geared toward infants and toddlers, but after hearing from customers at vendor fairs who wanted clothes for older children too, she began including up to size 16 for girls and size 8 for boys. Another factor she’s built into her company is a set price range. “The highest priced item on our site is $42 and most everything is under $35,” she says.

Kelsea runs the boutique along with having a full-time job and raising her young daughter. Her friend, Alli Campton, helps with Facebook live events and at vendor shows. Someday they hope to have a storefront for the boutique, though their main goal is helping kids feel confident. Kelsea says, “Sometimes different textures can be uncomfortable for kids, so one important thing we do is make sure our outfits are cute and comfortable. We want kids to feel like they’re superstars wearing whatever they’re wearing.” // — Jenny Roth

You can follow Boss Baby Boutique at