2020: A Time to Reflect
The economic impact of Covid-19 on local non-profits and tips for giving this holiday season.

2020: A Time to Reflect

Businesses in 2020

It goes without saying that the year 2020 will be one that we will not forget. Headlined by social movements trying to bring about change, a presidential election, and, not to mention, a worldwide pandemic. Yes, the year 2020 will be examined in the history books for many reasons.

Locally, in the 57401 area, most of us experienced disruption in our normal daily routine this past year. On March 13, 2020, in-class instruction ended at schools. Masks, daily counts, and terms such as “asymptomatic” became commonplace. Wedding plans, family reunions, and human interaction all changed almost overnight.

There are very few institutions that were not impacted this year. The non-profit sector is no exception. In an effort to collect information on the impact of Covid-19 on our local United Way agencies, we asked them a simple question: “Has your agency been effected by the COVID-19 pandemic in your fundraising efforts in 2020? If so, how much has your agency lost or gained in fundraising efforts?”

The impact was profound.

For the 20 local agencies that the United Way helps support, well over $1 million in budgeted fundraising revenue was not collected. Many of the agencies are facing closing out the year 20-50% below their project fundraising revenue for 2020.

There has been some glimmer of hope for our non-profits, though. This past spring, the United Way Covid-19 relief fund provided over $126,000 in grants to non-profits. Federal assistance programs helped many businesses, both profit and non-profit, bridge the gap with the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL) programs. Federal food programs ensured kids and families would not go hungry during this time. And creative partnerships were formed to help one another. When Meals on Wheels faced a driver shortage due to the pandemic, the city’s Ride Line program stepped up and drove routes and delivered food to many of the most vulnerable folks.

As we look to close the door on 2020 and move to 2021, we hope that we emerge stronger. During this time of giving, please remember those that give so much to others.

If you have questions about giving or want to know more about giving opportunities in our area, please feel free to contact the United Way office at 605.225.0212. Have a happy and blessed holiday season. // – United Way Staff


Tips for Giving during the Holiday Season

KNOW who you are giving to and why.

WATCH OUT for solicitations that do not provide solid contact information.

UNDERSTAND applicable tax incentives, such as the $300 above line tax rebate allowed through the CARES Act or for those over 70 pulling from a retirement fund tax-free for donating purposes. (Talk to a tax profession or financial advisor with questions.)

GIVE because it feels right and not because of pressure.