Published on January 1st, 2021 | by AberdeenMagazine


Riverside Drive Embraces Catching Fireflies Boutique

In October, Catching Fireflies Boutique welcomed customers into their new storefront at 601 Riverside Drive. The move happened to coincide beautifully with the boutique’s third anniversary. Gina Sommers and DeAnna Hauge first launched Catching Fireflies as an online store and occasional pop-up before taking on a solo brick and mortar. Their mission has always been to help women of all sizes feel beautiful with affordable fashion. Almost all of their clothing and accessories (excluding jeans) are $39 or less and comes in sizes small to 3XL. More recently, they’ve also added girl’s clothing and gift items to their shelves. Gina said they moved to Riverside Drive because they were (unexpectedly!) outgrowing their former space. The new location allows them to carry more products and is an extra blessing during the pandemic so shoppers can browse without close contact. // – Jenny Roth 

For store hours or to shop online, visit, or find them on Facebook. 

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  • Issue: January/February 2021