Beauty That Glows

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Driving down Sixth Avenue, something new might have caught your eye. A flowery sign reading “Catching Fireflies Boutique” has been stealing the attention of Aberdonians. The masterminds behind Aberdeen’s latest fashion stop are Gina Sommers and DeAnna Hauge. The two rural ladies began as longtime friends, and now recognize one another as business partners. Both felt ready for a change in their lives, so they decided to establish their own boutique. A shared love for fashion and making people feel good inspired them to provide boutique clothing that everyone could afford. What began as an online business, soon expanded to a storefront due to request and high demand. “Try it! If you have a dream you have to chase it,” Gina advises aspiring entrepreneurs.

Catching Fireflies is set apart from other boutiques in that everything is $39 or less, and that they offer sizes newborn-3XL. Gina and DeAnna wish to clarify that they are not a consignment store! Despite common misconception, all of the store’s clothing is new. They also want to thank their customers for all the support. “We appreciate it beyond what words can express.” // — Mary Elizabeth Wachs

Catching Fireflies Boutique is open Tuesday through Saturday from 11:00 AM to 4:00 PM, with extended hours Wednesday and Thursday from 11:00 AM to 6:00 PM. Free delivery is available for anyone in town, and free shipping is provided for online shoppers spending over $75. For more information, visit