ABERDEEN, S.D. – Mainstream Boutique celebrated the grand opening of their new location in September. The new store, at 3211 Seventh Avenue Southeast Suite 107 in the Shoppes on Seventh building, is just a few doors from their former site, but is triple in size. With more square footage, the boutique has expanded its clothing lines to include sizes XS to 3XL and has added a much larger shoe collection. They also hope to use the additional space to partner with other small businesses and to host more community-wide events.
With the new location also comes a brand-new look. Owner Julie Fischbach and Manager Nikki Reigle created a minimalist custom design with white, neutral, and plant-based tones for the store. “We want our customers to walk in to a very light, fun, fresh, airy aesthetic and feel that all their heaviness is lifted away from them,” Julie says, “and we want them to leave feeling inspired and happy.” The focal point of the store is a nine-foot sales counter that also acts as a gathering space with stools for customers to relax on while talking with the staff. Julie says her goal is that the new storefront will offer more high-quality clothing options to more women in the Aberdeen community. // — Jenifer Fjelstad
Mainstream Boutique is open Monday through Friday from 10:00 AM to 6:00 PM, Saturday from 10:00 AM to 5:00 PM, and Sunday from 12:00 PM to 4:00 PM. For more information, search @MainstreamboutiqueAberdeen on Facebook or call 605-262-3046.