Uptown Rebrand Revitalizes Aberdeen Mall

Uptown Rebrand Revitalizes Aberdeen Mall

Uptown Rebrand for Aberdeen Mall Brings New Excitement

The Uptown Mall rebrand comes just in time as shoppers to return to stores after lockdown. For three decades, Aberdeen has enjoyed the benefits of having a diverse mall. The stores have changed often over the years, but for 2020, it’s the name of the mall itself that will change. In a rebranding effort from RockStep Capital, the business that owns the mall in Aberdeen, as well as several others in surrounding states, the change stems from the word ‘mall’ not fully being associated with shopping anymore. “Uptown helps evoke the spirit of these properties and continues the positive momentum that has allowed for a powerful revitalization occurring in smaller communities,” said Andy Weiner, CEO of RockStep Capital. // – Karlie Spiry